Food and product photographer, Joanna Wojewoda, has a passion for all topics related to food, health and nutrition and it shows through her work! She has worked with clients such as General Motors, Sheridan College, United Way and many more. Here at GTA Photography Classes, Joanna teaches Photo 101 and Lightroom 101!
We asked Joanna to tell us a little more about her passion for photography and here’s what she had to say!
When and how did you fall in love with photography?
I fell in love with photography the moment I picked up my first camera as a kid! I would run around taking photos of anything and everything with disposable film cameras, and if my memory is correct this little habit of mine began when I first moved to the suburbs of Chicago from my birth country, Poland. At 14 I received my first digital camera and started playing around with editing softwares, tweaking and enhancing my photos of landscapes which comprised much of my early work. I initially had a vision of wanting to become a fashion photographer but as I grew, traveled, and reconnected with estranged family members, my values changed and so did my vision as an artist. My desire to capture moments, to create the opportunity of having lasting memories that could be shared across generations; memories which can be revisited whether the places or people involved are presently meaningful became more important. Currently, I love to work with food and companies which support local, sustainable and conscientious lifestyle.
How would you define your photography style?
I strive to achieve images which are timeless – bright, airy, quite controlled in terms of composition and, of course, delicious, regardless of the subject!
What do you love about food photography?
I love working with food the most – it really allows you to spend time and appreciate it not just for it’s flavor but also it’s external beauty – texture, shape, color! And, I mean – who doesn’t love food?!
What was your most memorable photoshoot or photograph?
One of my favorite photographs I have ever taken is a photograph of my father when I reconnected with him after 10 years of being apart. It was a truly profound moment in my life, one which made me realize that the bond with a loved one doesn’t diminish with distance or time.
Which piece of gear (lens, tripod etc.) is your favourite?
I love my Canon 50mm 1.2 lens!
What’s your next photography purchase?
I just the other week upgraded strobes to the Profoto B10 and am completely in love with their beautiful minimalist design and how light they are. The weight aspect makes it so much easier to get around when shooting on location.
What advice would you give to amateur photographers?
Practice, practice, practice! I strongly believe that honing your skill through acquiring the proper technical foundation of photography and combining your skill with what you’re passionate about in life is a recipe for a lifetime of possibilities to create beautiful photographs.
What do you love about working at GTA Photography Classes?
Besides the amazing and super talented crew at GTA Photography Classes, I truly love being able share the knowledge I have gained through my education and years of experience as a photographer. Having the potential to help others to take a step in the direction where their heart and soul is guiding them and having an impact on making other’s dreams come true is a truly special feeling.
Just so we can find out a bit more about the person behind the lens, could you tell us…
Who is your favourite photographer past or present? Annie Leibovitz and our local food photographer Rob Fiocca!
If you could live anywhere in the world, where would it be? At this point in my life I very much see both Toronto and California as my part time home base. NYC is also on my radar but; California did steal my heart and from the first time I visited I knew deep down inside it’ll sooner or later become a place where I spend a big chunk of my time. It’s all in the works – stay tuned!
What’s your favourite movie? I love all films by Stanley Kubrick, Woody Allen and David Lynch! These guys are true geniuses so it’s truly hard to pick just one favorite.
What would you do if you won the lottery? The first thing I’d do is find the dream live/work loft and turn it into a space in which there’s multiple sets with food always being shot! Beyond using the space to rent out to fellow photographers and videographers with the love for food and passion, there would be food photography workshops and classes available to those who want to learn! This as well as expanding my client base to California and NY is a goal I’m working towards so the studio and branching out to those locations would just happen at a much quicker pace!
What’s your favourite hobby outside of photography? I love to travel and explore new cities and remote areas, yoga, running, cooking, live music shows and sharing my knowledge with others and seeing them strive!